Mood: value your writing with this strategy

It’s easy to tease people who are already good-humored, but … try doing it with more serious people or with someone who, for example, has little time to listen to you.

If you can at least get a sincere smile from someone like that, great, you did very well. Otherwise, do not be discouraged! We have brought some reflections that will surely inspire you to better use humor, even strategically – whether in your texts or in your interaction with people.

What is the definition of humor?

Humor is something impossible to completely define in just one post. It is a subject that always falls well on wheels of philosophers, because it gives much cloth to the sleeve. It is said there that the very attempt to define humor is already a joke.

To simplify the subject and try to make the text more succinct, let us, on our own, divide the mood into two categories: refined and popular; respectively, one privileges sobriety and common sense, and the other, appeal and exploitation. It is as if at first it were sought to attract the attention of the public through common sense and, in the second, of extravagance.

Both categories are valid and publicly available. We are not here in a position to judge which is the best. It is purely a style.

And why do we laugh?

For Gelotology, study of the effects of laughter and humor, laughter occurs when we find a pattern break. For example, it is common to see people sneeze in public. There may be three sneezes and this is totally normal, but if the sneeze keeps repeating itself, six or seven times, soon someone will sketch a smile, noting this breach of pattern.

The explanation is that if something escapes from what is expected, the brain reacts and tries to solve that “failure” – is when the laughter comes. However, in order for grace to continue, the surprise factor is fundamental, for, from the moment we become familiar with the breaking of the pattern, the motive of grace is exhausted. Because? Because surprise is a fundamental factor in humor.

Knowing this, and in view of Aristotle’s definition that humor is “a disharmony of small proportions, without painful consequences,” we can conclude that the borderline between humor and displeasure is the proportion of disharmony. There can be no “painful consequences.”

What are the functions of humor?

Can humor be a form of seduction? Maybe yes. They say that women really like the company that makes them laugh. Not only them! When well used, humor arouses the sympathy and admiration of both men and women.

But humor should not become a stubborn habit. When talking to someone in conflict, this ingredient may cause an unpleasantly unexpected reaction. After all, a conflict must be dealt with seriously. So, in such cases, humor can often sound like a lack of consideration and sensitivity.

When properly applied, humor is also a way of expressing intelligence. We are amazed when a person can make everyday moments a good experience.

So, how about you start inserting the humor strategy into your texts? Here are some tips:

1. Understand the process of humor representation

Before the comedian represents, he must experience humor; he must feel the impact of his comedy on himself to then know it. From there, he can represent humor appropriately, replicating, to his audience, the same comedy he experienced.

In other words, the good humorist can rather see himself in the perspective of the other (a phenomenon known as “estrangement”), and then causes his audience to perceive certain everyday things as suddenly strange .

2. See humor as a communicational ingredient

Humor is a communicational ingredient – not the product itself. Therefore, it should be well dosed and properly contextualized. As the doctor and physicist Paracelsus said, “the difference between the medicine and the poison is the dose.”

Just as we open and close the electric shower faucet according to the ambient temperature, the mood should be used, more or less, according to the temperature of the relation. It is not advisable to play thoughtlessly with whom we do not have some sort of approach.

Although it is available in the most diverse situations of everyday life, humor is a difficult “raw material” to be collected, because it requires insight and sensitivity to find it; therefore, to spend it crooked and right can cause more embarrassment than smiles.

3. Differentiate humor from paspalhice

For making humor, understand that we are not referring to the wacky behavior of a dork.

The humorist who works with the category of popular humor may not care, for example, with the use of moderation. He appeals precisely to what may be aberrant and blatant – but everything is done strategically by following a script. But the humorist in the refined humor category has a more sober and subtle narrative, which demands of the public a deeper dose of intelligence.

4. Avoid the tragic

Comedy is an ingredient that can make communication lighter and more attractive. However, stubbornness in making grace in improper situations is one of the worst communicational failures. Instead of returning smiles, the more likely it is to reap the consequences of a displeasure of the interlocutor.

At the beginning of this post we quote Aristotle defining the comic as “a disharmony of small proportions, without painful consequences.” See how this fully corroborates the famous popular expression, “it would be comical if it were not tragic.” That is, the tragic is not contained in the formula of humor.

However, why is it so common to give so many laughs during pictures like “Videocassetadas”, in which, certainly, many people are harmed, even with serious fractures and twists? The most plausible answer to this question is perhaps because they simply cut through the tragic part of the “tapestry.”


Humor values communication. To paraphrase Paracelsus, “the difference between humor and annoyance is the dose [of common sense].” You need to know which type of mood is most appropriate for each audience. An ill-conceived joke becomes vulnerable to both desecration and discomfort.

It does not matter if we communicate in person or through writing, humor can be a great ally. For example, when dealing with a very dense topic, a dose of humor can go down well, because we relax the tensions of our interlocutors or readers, thus opening the receptivity of what we are addressing.

The speaker and the writer can find in humor a very effective tool to capture the admiration of their audience and even the sharing, the “viralization” of their content.

Last tip

These were our reflections about humor as a strategy to value communication. Our last tip about the humorous text is: do not forget the Text Review. Imagine yourself capturing, in your thought, a beautiful humorous scene and adapting it to the ideal situation and, at the “h” hour, the text (or speech) is poorly drawn. You’d better not think about it, would you?

So, if you need, have our team of professional reviewers. We have experience in the most diverse types of texts and we focus primarily on what is most important: the message behind every written or spoken text – including the subtleties that can be hidden in between the lines of narrativity.

Know our proposal here or contact us for more information. We will be happy to serve you!

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